THINK OF IT AS AN EXTENDED FIELD TRIP...

September 17, 2023

If you are new to Benchmark, welcome! Have a look around and get acquainted with what Benchmark is, how we give back and then book a haircut!

It’s been over 3 months since we made the move from Coral Canyon. This year brought about some surprising changes for the shop and for our clients. Deciding not to buy our location and the space we shared for the last 5.5 years was the most difficult decision I’ve made as a business owner. My biggest concern was that I would be letting our entire community down. My next concern was making the transition to Fitness Culture as smooth as possible. I am absolutely grateful for the support that our community has given as we joined forces with our talented friends Eli and Makanahei. Eli runs the shop that we now rent space from. Timing lined up perfectly for us all to come together in Eli’s new space.

One of the most often asked questions is how long I think I will be staying in this location. While I don’t have a definitive answer at this time, I can say that it will most likely be a year to a year and a half. I do plan on opening another location for Benchmark and breathing new life into this business that is so important to me. During this next year I will be developing myself in business, marketing, outreach projects and more! Adley and I work side by side, but the decision was made that he would be an independent barber. If you want to book with Adley, please see his instagram profile @adleypres . With this move we see new opportunities for growth as barbers. As a team of 4, there is new insight in different techniques, flow and artistry. I consider myself fortunate to be surrounded by incredible talent and incredible humans. Please note: I am accepting new clients and always appreciate referrals. Thank you to my clients who have continued this journey with me.

- Namaste, Dayna

DAYNA BOSHARD